And I think that’s what Apple has seen, that if you want to drive subscriptions, you have to offer compelling live sport.īrancaccio: Yeah, if they can just juice up interest in the U.S., but this could work. There was a study of Nielsen ratings done by Sportico that showed that 94 of the most-watched telecasts in the U.S. This is the rise of of media within sports as the driving purpose. Apple signed a 10-year deal with the MLS for global TV rights, and it is going to give revenue-sharing participation to Messi. Why would they pay for this?Īndrés Martinez: The real story here is that it’s essentially Apple TV that’s acquiring the world’s superstar in our default global sport. The following is an edited transcript of their conversation.ĭavid Brancaccio: Reports are that the deal for Messi was sweetened by Apple kicking in, maybe, some money. Martinez, also the editorial director of “Future Tense,” spoke with “Marketplace Morning Report” host David Brancaccio for more on this. “The real story here is that it’s essentially Apple TV that’s acquiring the world’s superstar in our default global sport,” said Andrés Martinez, a professor at Arizona State University’s Cronkite School of Journalism and Mass Communication.Īccording to Martinez, sports are increasingly becoming the centerpiece of streaming platforms’ business strategies. With Messi in the MLS, all those games are likely to draw more eyeballs from all around the world.
Why? It has to do with the fact that Apple TV+, the company’s streaming service, pretty recently bought rights to broadcast MLS games.
Tech giant Apple is reportedly pitching in. is said to include money from more than just Messi’s new team. He’s set to sign with the Major League Soccer club Inter Miami after turning down several other offers, including a reported half a billion dollars a year from a team in Saudi Arabia.Īnd the winning bid to bring Messi to the U.S. Argentinian soccer legend Lionel Messi appears to be headed to the United States.
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